Interchangable Thongs

Willi Footwear

About Us

 

Here at Boomerangz Footwear we have developed a unique range of thongs. We have given this Aussie icon a stylish overhaul, focusing on ‘No More Blow-outs’ and ‘Interchangeable Bases & Straps’

You will find that there are many types of ‘flip flops’ on the market, yet the only difference in the majority of this product is that the brand name has been carelessly slapped on and already existing standard product. This is known as a ‘me too’ product; when a company or brand want a share in that particular market but really have nothing special to offer the customer.

We are not a company that simply produce ‘me too’ flip flops… We are the footwear experts that have produced the ‘next evolution in flip flops’.

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Imagine you are back-packing around Europe in the Summer with your best buddies. You’re having a sweeeet time! The much-awaited plan for the day is to go to one of the iconic German Beer Halls. As you approach the entrance, you are pumped! Full of excitement… And then BAM!!! Metres from the entrance, you are the victim of the dreaded “blow-out”. (When wearing flip flops and the circular strap plug snaps off and you embarrassingly trip over yourself and look like a massive idiot even though you haven’t had any beers and are totally sober!!!).

You are denied entry to the Beer Hall as you now don’t have the appropriate footwear! This young man went on to become one of the founders of “Boomerangz”, We developed a way to minimise the common ‘blow out’ in your thongs, flip flops, sandals, jandals… whatever you want to call them!

If the strap pulls out of the base, our patented boomerang shaped plugs have been designed to pull through, instead of snapping off. Allowing you to easily slide the plug back through the base at a certain angle. If one of the plugs does happen to snap off, the straps can easily be replaced. This also allows the straps and bases to become interchangeable. So you can design your own colour combinations and mix and match your strap colours whenever you like, in less than 30 seconds!

 

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Change your straps and base combination yourself, as often as you like in less than 30 seconds, no tools, no fuss!

No more blow outs… just fashionable and comfortable footwear designed by you, to suit your lifestyle.

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The interchangeable footwear comes in a unisex size range and consists of two styles – Regular – for those people with ‘normal’ feet, and Slim – mainly for ladies ‘narrow’ feet. Regular and slim straps can be mixed with both regular and slim bases of the corresponding size so you really can create your own!

The sizing range is unisex and is based on the US men’s size. It ranges from 4/5 in the slim up to 13/14 in the regular. Some sizes are merged as there is an insignificant length between the two measurements.

Mix and match your bases and straps whenever you like!

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We launched our new interchangeable range through crowd funding site Indiegogo.com. Basically, for a product such as ours, it is like pre-ordering; if people don’t want your product – they won’t order it – simple as that! We thought it would be a great way to test the viability of our product and genuinely test the market by finding out if people wanted to make a purchase.

We managed to sell $10,000 worth of product in the FIRST HOUR, $15,000 a few DAYS later, $25,000 after just one WEEK and finished the campaign with just under $50,000 in sales!

During this short period of time we also managed to gain world-wide media exposure with several news articles published, including Australia’s largest financial publication – ‘The Financial Review’ and we also appeared on the front page of the ‘Gold Coast Bulletin’.

Some of the media logos are shown below which includes international coverage from popular US website – mashable.com (the article was shared over 1.6 thousand times), The Daily Mail UK, Yahoo Finance and plenty of business and fashion news and magazines as well as national radio stations such as Nova and Triple M.

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Quality Product Assurance – Our manufacturing partner’s facility is a family owned and run operation. High standard workplace conditions and safety audits are a regular occurrence and they maintain good working conditions. There are no under-age workers and we go there several times a year for inspections of our manufacturing facilities. The product is made without any nasty additives such as Azo-dye colours and all products are lead free.

The intellectual property of our ‘No Blow-out’ & ‘Interchangeable’ concept has been granted a patent, due to the innovative nature of the design.

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